Crafted with Passion, Tasted in Tradition: The Timeless Charm of “芋甚 (Imojin)” in Bunkyo, Nezu

Nestled just a 5-minute walk from Nezu Station, amidst the gentle ambiance of Tokyo’s nostalgic downtown, stands a sweet haven that has been delighting taste buds since the Taisho era: “芋甚 (Imojin)”.

The moment you step into this establishment, you’re greeted by the warmth of a bygone era. The shop, which started its journey in the early Taisho period, is now in the hands of its fourth generation. Their dedication to tradition is evident in every bite, from the homemade azuki bean paste to the finely shaved ice used in their kakigori (shaved ice dessert).

One of the must-tries is the “Uji Kintoki Cream”. The azuki bean paste, especially, stands out with its rich flavor. Upon inquiry, it’s revealed that the paste is homemade, specifically crafted to complement the kakigori. The shop owner shares a fascinating tidbit: placing the bean paste at the bottom of the kakigori is a traditional downtown style, a nod to the past.

Another delightful treat is the “Abekku Anmitsu”, a harmonious blend of vanilla and azuki ice creams atop a bed of agar jelly, azuki bean paste, and various fruits. The bean paste, with its restrained sweetness, perfectly complements the robust sweetness of the black syrup. The mochi, with its delightful chewiness, adds another layer of texture, making every bite a journey of flavors and textures.

For those who prefer a more traditional experience, the “Mamekan” is a delightful choice. This dessert features beans generously coated in homemade black syrup, paired with translucent agar jelly. The contrast between the soft beans and the jelly, combined with the rich flavor of the syrup, makes for a truly authentic Japanese dessert experience.

But what truly sets “芋甚 (Imojin)” apart is not just its delicious offerings, but the ambiance. The shop exudes an old-world charm, reminiscent of the Showa era. The tables, chairs, and even the acrylic plates on the tables transport you back in time. Yet, the friendly and down-to-earth service ensures that you feel right at home.

Shop Information:

• Address: 2-30-4 Nezu, Bunkyo-ku, Tokyo, Japan
• Phone:03-3821-5530
• Operating Hours: 11:00 – 18:00 (Last Order at 17:40)
• Closed: Mondays

Whether you’re a local or a traveler, “芋甚 (Imojin)” offers a sweet escape into Tokyo’s rich history. So, the next time you find yourself in Nezu, make sure to stop by and indulge in a taste of tradition.